AAA partnered with 160over90 to completely restage the iconic 100 year-old brand among its current members and disengaged younger prospects. the "Say AAA" campaign included TV and radio spots using comedian Jim Gaffigan as the voice of AAA, digital out-of-home, transit, social and a website re-skin. All to let the world know that life's exclamations of frustration, of joy, and relief, are "actually pronounced Triple-A"
Executive Creative Director : Sig Gross
Associate Creative Director: Travis Ludwig
Copywriter: Jill Spradley
Designer: Austin Lotz, Greg Christman